APL Media Exec Heads to CEA

Departure Marks Another Shift on GM Team
DETROIT–A senior media executive on Ammirati Puris Lintas’ General Motors truck account has left the agency for a top position at fellow Interpublic Group of Cos. shop Campbell-Ewald Advertising. The move follows a dispute between APL and GM over compensation on the OnStar business.
Nancy Walter, who was a senior vice president and group director of media planning on APL’s GMC truck account, joins CEA as head of media operations. She will lead the teams dedicated to GM’s Chevrolet division and its OnStar work, as well as other assignments. The automaker is Warren, Mich.-based CEA’s largest client. GM’s Mediaworks handles buying.
Walter’s duties at APL are being absorbed by Lee Doyle, managing director, media, and Doug Ray, vice president and associate media director. A restructuring of the GMC account team two weeks ago was made in part with Walter’s departure in mind, Doyle said. That shift brought in Nancy Schulman as managing director on the $200 million account.
APL and GM are at odds over compensation on OnStar, which moved to CEA, said sources. The dispute has left the agency on uncertain ground with its GMC job [Adweek, March 15].
“The Ammirati-OnStar relationship is proprietary and will stay that way,” said Phil Guarascio, GM vice president of advertising and corporate marketing. When asked if he was happy with APL’s work, Guarascio said, “I’m never totally happy with anything because we always want to make it better, but I can say that for any of the agencies.” An APL representative characterized its relationship with GM as “very strong.”