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OnStar Exits Shop, Client Uphappy With Work
DETROIT–A dispute between Ammirati Puris Lintas and General Motors over compensation on the OnStar account could jeopardize the agency’s remaining business with the automaker, according to sources.
APL was recently dismissed from the $20 million OnStar navigational system account, sources said. APL wants more money for its work during the preceding year than the client is willing to pay, sources said. Dollar amounts were undisclosed, but sources said the root of the disagreement is that none of APL’s work in that time period was used by GM, which has been utilizing Campbell Ewald Advertising in Warren, Mich.,
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