Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Apartment Therapy expected to draw some 10,000 people to Industry City in Brooklyn for its first-ever Small/Cool Experience in April. The interior design- and lifestyle-focused website had tapped 20 designers to curate 20 shoppable spaces under 120-square-feet that would highlight forecasted 2020 design trends.
However, before Apartment Therapy could begin the physical builds for the two-day pop-up, the Covid-19 outbreak hit New York. After initially pushing the event to June, the brand’s internal event team and partners realized in early spring a real-life pop-up wouldn’t be feasible anytime soon.