Apartment Therapy Transformed a Live Design Pop-Up Into a Digital, Shoppable Experience

Small/Cool Experience in Brooklyn became a global online event

Apartment Therapy expected to draw some 10,000 people to Industry City in Brooklyn for its first-ever Small/Cool Experience in April. The interior design- and lifestyle-focused website had tapped 20 designers to curate 20 shoppable spaces under 120-square-feet that would highlight forecasted 2020 design trends.