AOL Uses Branch to Entice Broadband Users

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NEW YORK In yet another example of America Online trying to lure broadband users with exclusive content, the AOL Time Warner Internet unit this week launched a new program featuring artists performing a full set of music.

Singer-songwriter Michelle Branch kicked off the program by performing special renditions of seven songs from her new album, Hotel Paper, on AOL for Broadband.

The new series, called Sessions@AOL Full Set, figures into AOL’s broadband strategy. In April, Dulles, Va.-based



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