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NEW YORK AOL will rebrand its long-running sports channel as FanHouse, which is the current name of a blog/community-centric section within AOL Sports.
The move to rebrand AOL Sports comes just days after AOL formed a new publishing group called MediaGlow, which comprises various AOL-branded content sites and a growing number of non-AOL-branded venues and blogs.
AOL executives said that FanHouse’s traffic has been growing exponentially, which helped lead to adoption of the brand for AOL’s overall sports franchise.
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