Anti-Smoking Gets Personal




Asher Continues the Fight With a Range of New Ads
LOS ANGELES–Asher&Partners continues its hard-hitting anti-smoking campaign for the California Department of Health Services Anti-Tobacco Initiative with a TV spot that highlights smoking-induced impotence.
“Gala Event,” the centerpiece of the estimated $25-30 million campaign, incorporates the results of a recent study suggesting tobacco use can cause male impotence.

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