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Several healthcare issue commercials hit the small screen last week as lobby groups aim to influence the healthcare debate in Congress and shape the political
climate for the 2000 elections.
The American Association of Health Plans, a trade group, kicked off a campaign slamming a Democratic proposal to strengthen patient rights in managed-care plans. A spot from The Murphy Pintak Gautier Hudome Agency in Falls Church, Va., argues that only trial lawyers will benefit from expanding liability laws.
Separately, the Coalition for Affordable Quality Healthcare, which includes insurers like Aetna and Blue Cross/Blue Shield, launched a two-year, $10 million TV campaign polishing the image of HMOs.
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