Anthony Hopp Named President At Lintas:Campbell-Ewald



DETROIT – If there was a question about executive succession at Lintas:Campbell-Ewald, it was answered last week when Chevrolet account head Anthony Hopp was named president, putting the 48-year old executive in line to succeed chairman and chief executive officer Richard O’Connor, 61.
Also changing titles last week were president and chief operating officer Peter Dow, 59, who becomes vice chairman-chief operating officer, and Michael Ryan, 38, moving from group account supervisor on Chevy trucks to evp-account director on the whole Chevy account.
In naming Hopp to the new post, O’Connor said, ‘He (Hopp) is well equipped to lead the agency into the 21st century.’
Dow’s responsibilities have been focused on growing the non-Chevy side of the agency, particularly the growth of the Los Angeles office, which now bills $100 million.
But Chevrolet pays the rent. And his colleagues say Hopp’s deft handling of the business, while the client has been struggling with very little new product to hawk, solidified his position. Lintas’s relationship with Chevy is seen as the most unshakable of any GM account, but seeing Leo Burnett twist in the wind for almost six months before retaining its Oldsmobile business earlier this year made it clear, said one high-ranking Lintas executive, that ‘this is not the time to do anything in terms of executive succession that isn’t exactly what Chevy wants and expects.’
Ryan, who joined Lintas in 1977 as an account management intern on Chevy, is the son of Jack Ryan, who until 1989 ran Leo Burnett’s Detroit office that serviced Oldsmobile.
Copyright Adweek L.P. (1993)


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