Another Weepy, Manipulative Social Experiment for Mother's Day? Nope, Not Even Close

Brandhouse flips the script for Interflora

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For “The Great Mom Experiment,” flower delivery network Interflora assembled a diverse group of people and asked them to write letters to their mothers expressing their feelings of love and appreciation.

Next, these folks read the letters aloud—as their moms, unbeknownst to them, watched and listened from another room.

So, what we have here is another sappy branded gratitude commercial, along the lines of Hallmark’s “Put Your Heart to Paper” mega-tear-jerker from a few years back. Right?

Wrong! In fact, nothing in the set-up is quite what it seems.



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