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Recruiters for the U.S. Navy haven’t missed a beat through the Iraq war, continuing to meet their goals for new sailors, while the Army is struggling for sign-ups.
That’s good news for Interpublic Group’s Campbell-Ewald in Warren, Mich., the incumbent, as the Navy heads into a review of its $60 million to $90 million ad account. Agencies have until July 8 to return RFPs, which are available online.
The agency is also feeling good, sources said, because last year’s upended Army review is expected to take out at least five potential competitors.
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