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The search for new agencies among casual dining restaurants is continuing.
Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is mulling three finalists for its creative business. The shops are Merkley + Partners in New York, Mullen in Winston-Salem, N.C., and Via in Portland, Me., confirmed Donna Mercer, vp of advertising and consumer insights at Golden Corral.
The chain, which spent more than $55 million in media last year, according to Kantar Media, is in the midst of a changing of the guard at the top.