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NEW YORK Anomaly is splitting with Virgin America, a startup airline that hired the New York shop in 2004.
A client representative said today via e-mail, “Virgin America and Anomaly have mutually agreed not to renew their agency-client contract for 2008. Following the successful launch of the airline and three years working together across many areas of the business, the decision was made to mutually part ways. As we’ve built out our in-house marketing department, including moving brand partnerships in-house, the scope of work for Anomaly narrowed.”
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