Brand Marketing

Annalect Taps Wunderman’s Samardzija as Analytics Chief

Has done data-centric work for brands like Nokia, Coca-Cola and Sony

By Noreen O'Leary

June 25, 2014

Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and most recently headed analytics at Wunderman and its data unit, KBM Group.

Noreen O'Leary
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