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The market for no- and low-alcohol products in the U.S. is expected to grow about 32% between 2018 and 2022, and Anheuser-Busch is taking note.
The beverage company, known globally as AB InBev, has introduced four new no- and low-alcohol beers (NABLAB) to its portfolio. The new products, which are made by craft brewers owned by AB InBev, arrive as more consumers are ditching alcohol for new beverage options that fit into a sober-curious lifestyle.
Adam Warrington, vice president of corporate social responsibility for Anheuser-Busch, said the company is continuing to build its NABLAB portfolio in response to the sector’s projected growth.
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