ANA and 4A’s Duke It Out Over Kickbacks and Media Transparency

Marketer group invites rival to discussion at Orlando conference

The battle over the media transparency guidelines from the 4A's and the Association of National Advertisers rages on, as the two associations, which previously created a joint task force to take on the issue, can't seem to agree on one set of guidelines.

@ChristineBirkne Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.