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Videogame marketer Activision Blizzard has expanded its in-house media team with the hiring of Amy Stettler to the new position of global head of media and customer engagement. She reports to company CMO Brad Jakeman.
Stettler, a media and creative agency veteran, will manage the marketer’s relationship with its media shop, WPP Group’s Mediaedge:cia. The client consolidated its $200 million global media assignment with MEC last year.
Sources also said the appointment of Stettler is intended to help drive the client’s strategy of further broadening the appeal of products beyond core gamers.
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