AMV BBDO Keeps $90 Mil. Sainsbury's Business

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NEW YORK Omnicom Group’s AMV BBDO has retained U.K. creative duties on Sainsbury’s, besting WPP Group’s JWT, according to The Haystack Group, the London consultancy that managed the review.

Estimated billings are $90 million.

The decision came after the retailer tested creative concepts from the two London finalists [Adweek Online, April 13].

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