Amtrak Taps Country Star to Boost Brand

Singer Martina McBride trades tour bus for train car

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Amtrak, the forever-struggling cross-country railroad service, is hoping to boost its brand with a little crossover country music. Last week, singer Martina McBride—the self-styled “Celine Dion of country”—traded in her tour bus for a passenger car, making a four-day trip from Los Angeles to New York to promote her 11th studio album, Eleven.

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