Amtrak Taps Country Star to Boost Brand

Singer Martina McBride trades tour bus for train car

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Amtrak, the forever-struggling cross-country railroad service, is hoping to boost its brand with a little crossover country music. Last week, singer Martina McBride—the self-styled “Celine Dion of country”—traded in her tour bus for a passenger car, making a four-day trip from Los Angeles to New York to promote her 11th studio album, Eleven.

“We can travel so much further by train than bus,” she said, adding that the whistle-stop route was her first time riding the rails.

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