The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Amtrak, the forever-struggling cross-country railroad service, is hoping to boost its brand with a little crossover country music. Last week, singer Martina McBride—the self-styled “Celine Dion of country”—traded in her tour bus for a passenger car, making a four-day trip from Los Angeles to New York to promote her 11th studio album, Eleven.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in