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“It’s pretty hard to get things noticed in Los Angeles,” admitted Cyndi Darlington, senior director of West Coast marketing for Amtrak.
Maybe that’s why the commuter rail line commissioned the one promotion that would appeal to car-crazed, sun-blanched Angelinos: a face-lift.
“We had to come up with something that was relevant to our target market,” said E. James White Communications creative director Bill Puckett with a laugh. “People into the ‘body by DuPont’ look.”
Puckett and associate creative director Pat Cunningham also stirred a bit of Tinseltown hype into the mix: “Your face could stop a train” is the tagline the Herndon, Va.,
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