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Lead Agency DDB Expected to Defend $35 Mil. Business
NEW YORK–Amtrak has put its estimated $35 million account up for review, the client confirmed.
“Amtrak has begun a competitive process for selection of an advertising agency to handle its corporate advertising activities,” said client representative Bill Schulz.
He said a consulting firm is on board to manage the review, but declined to name it. Schulz also declined comment on whether the review would result in a consolidation of the business [Adweek, May 15].
Three shops currently handle Amtrak.
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