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While its merger with British Petroleum awaits regulatory approval, Amoco is calling on a very American icon to build its business.
Former National Football League quarterback Joe Montana will appear this week in TV and print ads created by Leo Burnett in support of a loyalty promotion called “Play It Cool.” During the month-long program, customers will have the chance to buy an Igloo cooler at Amoco for $1.99 plus four receipts for fill-ups of nine gallons or more of its premium or midgrade gasoline.
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