Ammirati’s $15 Mil. Acuvue Account Is Placed in Review

Johnson & Johnson has put its Acuvue ad account, currently at Ammirati Puris Lintas, in review.
The closed review involves the incumbent and two other J&J roster shops: McCann-Erickson and Saatchi & Saatchi Advertising, both in New York, sources said last week.
The agencies and J&J, which is based in New Brunswick, N.J., declined comment.
Vistakon, the division of J&J that makes Acuvue disposable contact lenses, spent slightly more than $15 million on ads last year, according to Competitive Media Reporting. The company controls over 50 percent of the U.S. contact lens market and generated $700 million in worldwide sales in 1996.
Vistakon’s products include lenses that can be worn for two weeks and a one-day disposable lens. –Rob Lenihan and Michael McCarthy