Ammirati Resigns $20 Mil. Epson Account; Client Contacts Agencies

Ammirati Puris Lintas on Friday said it resigned the $20 million-plus Epson America ad account because the two parties were “unable to reach a new financial agreement.”
Jeffrey Marks, Epson’s director of corporate communications, said the dissolution of the relationship was a “mutually agreeable decision. I would just chalk it up to some philosophical differences we had.”
Recently, tension had been growing between the agency and client. Sources said Ammirati had become increasingly frustrated with Epson’s multilayered process for developing ads, while the client had begun complaining about Ammirati’s lack of attention while also looking to cut the agency’s compensation.