Ammirati Resigns $20 Mil. Epson Account; Client Contacts Agencies

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Ammirati Puris Lintas on Friday said it resigned the $20 million-plus Epson America ad account because the two parties were “unable to reach a new financial agreement.”
Jeffrey Marks, Epson’s director of corporate communications, said the dissolution of the relationship was a “mutually agreeable decision. I would just chalk it up to some philosophical differences we had.”
Recently, tension had been growing between the agency and client.

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