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GSD&M’s first work for Charles Schwab Co. plays off investor uncertainty in the face of insider trading, stock manipulation and other Wall Street scandals.
The initial component of the print and television ef-fort is appearing this month on national broadcast and cable outlets. Telecasts of the French Open and Wimbledon are among the network sports venues that will see four 30-second TV spots tagged, “There’s never been a better time for Charles Schwab.”
The Austin, Texas, shop, which marketed CyberTrader, Schwab’s online unit, acquired the account in April without a review.
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