AmEx Uses Bloggers to Take Fashion Week to Social Media

Sharing advice, sketches of fall clothing

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Coinciding with New York Fashion Week, American Express is holding its own fashion week event on social media to show off fall fashion looks from top online fashion experts.

For the five-day campaign which kicked off on Sept. 2, AmEx asked fashion bloggers Helena Glazer of Brooklyn Blonde, Rachel Martino of Rach Martino, Kimberly Pesch of EatSleepWear, Lougé Delcy of Dapper Lou and Anthony Urbano from Closet Freaks for their fall fashion advice. After describing their ideal look, Paper Fashion's Katie Rodgers sketched the personalized outfits.

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