Ames Leads Consumer Unit at Torre Lazur

NEW YORK Torre Lazur McCann Healthcare has formed a consumer communications group and named Jane Ames president of the unit, effective immediately, the agency said.

The appointment comes as a result of the agency’s recent direct-to-consumer account wins, including Mucinex, which treats respiratory illnesses. Mucinex is a product of Adams Respiratory Therapeutics in Chester, N.J.

Ames joined the Parsippany, N.J., agency, a division of McCann WorldGroup, owned by Interpublic Group, from Saatchi & Saatchi Consumer Healthcare, where she was an executive vice president overseeing Prilosec, Nexium and Entocort. Before that, she supervised campaigns for Zyban, Fosomax, Zocor and 3TC as managing director of Foote Cone & Belding Consumer Healthcare.

Earlier in her career, Ames held management positions at American Express, Young & Rubicam and Chiat\Day. Her client experience includes AT&T, Sara Lee, National Car Rental, Met Life and Miller Beer.

Ames reports to Torre Lazur McCann U.S. CEO Beverly Breitenbach, who said in a statement that Ames is “a formidable strategist, and she shares my passion for changing the paradigm of how we do business.”

The agency’s other clients are Abbott Laboratories, Bristol-Myers Squibb, Sanofi, Daiichi, Eisai, GlaxoSmithKline, Gilead, Chiron, Ortho-McNeil, Pfizer and Roche Laboratories.