CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized" /> Ameritech Taps Five to Pitch Its Corporate Business <b>By Jim Kir</b><br clear="none"/><br clear="none"/>CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized
CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized" />
CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized" />

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Ameritech Taps Five to Pitch Its Corporate Business By Jim Kir

CHICAGO - Ameritech's $8-10-million review for its corporate business could be the beginning of a more formal shift of ad dollars into one centralized

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The company announced last week that as part of a reorganization it was sacking corporate agency Bayer Bess Vanderwarker and asking five agencies to pitch the corporate business. Bayer Bess had handled the business since 1988, but remains for now media-buying agency for the company.
Ameritech is talking to roster agencies Tatham Euro RSCG, Chicago, which handles the consumer portion of the business; DDB Needham Chicago, agency for its cellular division; and Cramer-Krasselt/Milwaukee, which handles 911 service.

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