Ameritech Fills Its Lineup With DDB Needham Assignment

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CHICAGO – With DDB Needham Chicago’s win last week of Ameritech’s small -business services division, the telecommunications giant appears to have stabilized its agency roster for the time being.
The win, worth an estimated $20-25 million in billings, was cause for celebration at Needham, which got its foot in Ameritech’s door a year ago with the cellular services business assignment but came up short in the review for Ameritech’s corporate assignment. Fallon McElligott/Minneapolis picked up the corporate business last month.
On the losing end last week was Lintas:Campbell-Ewald, Warren, Mich.,



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