Americatel Seeks More U.S. Reach

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Chilean telecom Americatel is talking with several Hispanic shops about its $25 million consumer ad account as it seeks to gain a greater share of the U.S. market, sources said.

Hispanics in the U.S. spend about $20 billion on telecommunications, more than 40 percent of the category’s ethnic market, according to a study by telecommunications-research and analysis firm Insight Research.

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