America's Super Brands '97

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Rank……Brand………………………………..1995 Total…..1994 Total……% Change
1…..McDonalds …..489.35…..424.60…..15
2…..Ford Local Dealers …..462.66…..301.22…..54
3…..AT&T Long Dist Resdntl …..305.45…..316.11…..-3
4…..Circuit City Stores …..291.56…..304.82…..-4
5…..Burger King …..251.82…..202.78…..24
6…..Toyota Local Dealers …..242.15…..184.72…..31
7…..Valassis Inserts …..229.24…..180.52…..27
8…..MCI Long Dist Resdntl …..215.03…..176.11…..22
9…..Chevrolet/Geo Local Dealers …..189.34…..117.78…..61
10…..Taco Bell …..171.95…..154.85…..11
11…..Pizza Hut …..164.29…..153.51…..7
12…..Wendys…..160.75…..156.19…..3
13…..KFC Restaurants …..149.39…..131.97…..13
14…..Sears (Misc) …..148.48…..155.33…..-4
15…..Nissan Local Dealers …..148.38…..97.08…..53
16…..Dodge Local Dealers …..139.42…..86.27…..62
17…..Microsoft Software …..120.34…..58.22…..107
18…..IBM Corp…..117.46…..48.90…..140
19…..Sears (Hh) …..109.64…..134.68…..-19
20…..Pepsi Soft Drink …..106.20…..78.74…..35
21…..Lincoln-Merc

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