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America’s Best Contacts & Eyeglasses is in the final stages of a review for its $8 million broadcast account, said Kelly Carter, the company’s vice president of marketing.
The value-oriented optical retailer has selected three finalists for the business, which includes broadcast creative, media buying and planning, Carter said. They are: W.B. Doner & Co. in Southfield, Mich.; Fogarty Klein & Partners in Houston; and Ingalls Advertising in Boston.
Print advertising–also with a budget of about $8 million–is handled in-house, but it is possible that the new agency may ultimately be assigned that business as well, Carter said.
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