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BOSTON Via has won the American Skiing Co.’s estimated $20 million ad account, sources said.
The Portland, Maine-based independent, already a client roster shop, prevailed over Interpublic Group’s McCann-Erickson in New York and Publicis Groupe’s Publicis, Seattle, in the final round of a review, sources said.
Agency officials declined comment, and the client in Park City, Utah, did not return calls.
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