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BOSTON–The American Legacy Foundation is pulling the media portion of its estimated $60 million anti-smoking account from Havas’ Media Planning Group and assigning the work to an undisclosed startup, said Chris Cullen, evp of marketing and communications at Legacy.
In November, Legacy launched an internal audit of its media buying and planning duties in conjunction with Pile and Co., the management consulting company in Boston, with an eye toward gaining more media efficiencies, though a review never developed.
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