American Legacy Eyes New Media Partner

BOSTON–The American Legacy Foundation is on the verge of assigning the media portion of its $60 million account to an undisclosed startup, said Chris Cullen, evp of marketing and communications at Legacy.

In November, Legacy launched an internal audit of its media buying and planning duties in conjunction with Pile and Co.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in