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American Eagle Outfitters has shifted its creative business to Translation.
The New York agency will lead creative development for the AEO brand in the US and Canada, with a particular focus on the company’s denim line for the back to school season, according to chief marketing officer Michael Leedy, who explained that the retailer hired Translation "for its ability to connect established brands with youth culture."
Beyond traditional ads, the agency will create digital, social and mobile marketing.
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