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NEW YORK The American Chemistry Council, the Arlington, Va.-based trade association representing the U.S. chemical industry, has chosen Ogilvy & Mather, New York, to handle its estimated $50 million creative and public relations account.
The ACC wants Ogilvy to help craft an integrated communications campaign that will enhance the industry reputation, said a representative from ACC. Ogilvy was selected at the end of a three-month process, which began with 13 other agencies and was eventually pared down to Euro RSCG MVBMS Partners and Young & Rubicam, both New York.
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