Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For some travelers, a glass of chardonnay some 35,000 feet in the air is as ubiquitous as free pretzels and peanuts.
Most airlines have a longstanding policy of complimentary drinks as part of the premium paid for a seat in first class. But when the pandemic shuttered nearly all air travel—and kept elite-tier loyalty members stuck at home—bottles of expensive Spanish and Portuguese wine and French Champagne began gathering dust.
“We had a great surplus,” said Alison Taylor, chief customer officer at American Airlines.
So, the carrier came up with a solution: a wine club, named after the brand’s premium class experience Flagship.
Flagship
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in