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Marketers usually treat Memorial Day as an excuse to tout new sales, but American Airlines is taking a different approach this year with TV spots aimed at promoting its support of the troops.
Two TV spots breaking this weekend via TM Advertising salute men and women in the armed forces. “Thank you” features a traveling soldier who is unfailingly polite to everyone. When a fellow passenger offers him his window seat, the soldier replies, “I’m fine, but thank you, sir.”
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