AMD Updates Its Marketing With Less Tech, More Ease

When Microsoft’s Windows 7 makes its Oct. 22 debut, consumers will see a simpler and easier way of buying computers. That is, of course, if microprocessor manufacturer Advanced Micro Devices—Intel’s major competitor—has its way. AMD promises changes in store (and literally in the stores) as part of a new campaign called Vision, which aims to simplify the computer-buying experience.

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