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Amazon Advertising is a small shop, but it usually thinks big when it comes to clients—something that’s not likely to change now that Leo Burnett has a stake in the agency.
The San Francisco shop, which claimed $25 million in billings last year, started out six years ago with Canon as its launch client. Now Burnett has come calling, acquiring a 35 percent stake in Amazon this month, in part because the two are working on a common Procter & Gamble account: Naturella, a feminine hygiene product set to launch in Latin America.
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