Amazon Enters Local Search Fray

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NEW YORK Amazon.com has stepped up its challenge to Google with the release of a local search tool that allows consumers to see street-level images of businesses.

Amazon’s A9.com search unit said it has built a database of 20 million photographs by driving around major cities with a camera mounted on trucks. It used a satellite-based navigation system to match the photos to local businesses in New York, Los Angeles, San Francisco and seven other U.S.

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