Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
‘Ikea of Clothing’ for Children Is Worth $20-25 Mil. in Billings
SAN FRANCISCO–Amazon Advertising has won the estimated $20-25 million account for a new children’s apparel brand created by Gap alumnus Rick Lyons, following a review of several undisclosed shops. KSL Media’s office here will handle media.
Formerly executive vice president of Gap International, Lyons spearheaded the GapKids and BabyGap concepts. He founded this new brand, Enson, with David Enson, who will serve as chief operating officer and previously was multimedia director at women’s apparel company Carole Little.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in