Always ‘Like a Girl’ Adds the 2015 Emmy Award to Its Haul of Trophies

Burnett ad beats five other nominees

Headshot of Tim Nudd

At some point, they'll have to start inventing new prizes to give to Leo Burnett's "Like a Girl" campaign for Procter & Gamble's Always.

The work, which has won so many industry awards, added the 2015 Emmy Award for Outstanding Commercial on Saturday at the Creative Arts Emmys presentation in Los Angeles. The statue joins an already crowded trophy cabinet that also includes last year's Grand Clio Award, as well as a Cannes Grand Prix, a Black Pencil and a White Pencil at D&AD and 11 Webby Awards this year.

Reached on Sunday, Judy John, Leo Burnett Canada's CEO and lead creative behind the campaign, told Adweek: "Winning the Emmy for Outstanding Commercial is such an incredible honor for all of us. We're excited about this bringing further attention to the cultural movement that Always has created, by changing the meaning of #LikeAGirl to mean amazing things."

Leo Burnett's London, Chicago and Toronto offices collaborated on the 2014 online ad, which went on to get an airing on the 2015 Super Bowl. The work beat five other nominees, including two spots from TBWA\Chiat\Day. See them all below.


2015 Emmy winner for Outstanding Commercial:

Always "Like a Girl"

Leo Burnett, Toronto, Chicago and London

Production Company: Chelsea Pictures


2015 Emmy nominees for Outstanding Commercial:

Snickers "Brady Bunch"

BBDO New York

Production Company: O Positive


Adobe "Dream On"

Goodby, Silverstein & Partners, San Francisco

Production Company: eLevel Films/Goodby, Silverstein & Partners


Budweiser "Lost Dog"

Anomaly, New York

Production Company: RSA Films


Gatorade "Made In NY"

TBWA\Chiat\Day, Los Angeles

Production Company: Smuggler


Nissan "With Dad"

TBWA\Chiat\Day, Los Angeles

Production Company: Park Pictures

@nudd Tim Nudd is a former creative editor of Adweek.