Aloft Group Launches Podcasting Service

BOSTON Aloft Group said it has launched a podcasting service.

“We know that podcasting is the newest way to get your message out to a defined target,” said Matt Bowen, president and CEO of the independent shop in Newburyport, Mass. “We’ve followed this trend from day one, recognize that podcasting is growing exponentially, and knew it would be a must-have service for our client base.”

Aloft said it is in the process of developing podcasts for clients GeoDeck and Dictaphone.

“The advantage to our clients is that they can deliver a very targeted message in an audio or video format, and it allows the listener to hear it at their convenience, whether it be at work, in the car, at home, at the gym, while jogging,” said Bowen.

Established in 1996, Aloft has worked with clients such as AT&T, Disney and Georgia-Pacific.

—Adweek staff report