Allianz Initiative Aims to Inspire Next-Gen Paralympians

The company is running the initiative as a partner of the Olympics and Paralympic games

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

International financial services provider Allianz, a partner of the Olympic and Paralympic movements, has begun an initiative to encourage more young people with disabilities to take up sports through the introduction of a digital training series led by paralympic athletes.

The global “Day 1 Done” campaign, created by R/GA London, is part of Allianz’s MoveNow program created in partnership with the International Paralympic Committee (IPC). The campaign includes daily motivational calendar tips and audio messages of encouragement from athletes, including Nico Langmann (Para tennis), Fleur Jong (long jump), Mary Fitzgerald (shot put) and Guido Bonsen, coach of Team Para Atletiek.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in