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Have you seen the Toyota commercial in which the letters of the word Camry are rearranged to spell “my car”? The Camry trademark was first registered in 1983, way back when Terms of Endearment won Best Picture and M*A*S*H went off the air. Which suggests one of two things: Either the folks at Toyota can still learn something new every day, or they have been sitting on this secret-in-the-sobriquet since Sally Ride soared into space.

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