All three of the major media companies among the

All three of the major media companies among the top-10 advertisers spent less overall through September 2006 than they did the first nine months of 2005, with Time Warner showing the largest decline. The company’s spending was down across most media, including traditional outlets (TV, radio, print) and the Internet, which was down $70 million, or 57 percent from last year. The Web accounted for only 4 percent of total spending in 2006 ($52 million), down from 8 percent in 2005, whereas TV made up 51 percent of the total budget ($638 million), up from 45 percent last year. Three of the company’s major divisions struggled financially in the first three quarters, per its earnings release for the period, including AOL, which posted a $250 million revenue drop (down 4 percent), while revenue at the film division was down $768 million (9 percent).