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Complaining that the creative unfairly attacks safe products, some networks requested significant changes in the American Legacy Foundation’s anti-tobacco ads before airing them.
NBC, ABC and CBS questioned the approach taken by Arnold Communications, Boston, and Crispin Porter & Bogusky, Miami, in the storyboards submitted for approval. The concern could delay the debut of the $150-225 million campaign, called “Truth,” initially scheduled for the end of January.
One ad targeted at teens compares acne medicine to tobacco, sources said.
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