Alegra O’Hare and Alexandra Waldman on Culture, Controversy and Viability in Fashion

Brandweek's One to One: a candid conversation between the Gap and Adidas veteran, and the co-founder of Universal Standard

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We hear it all the time now: The tectonic plates of culture are shifting, changing the way all brands do business. And it’s hard to single out an industry more affected than fashion.

Whether it’s demanding size inclusivity and gender-neutral clothing or calling for slow fashion and sustainable packaging, shoppers are letting retailers, designers and magazines know they want the future of fashion to be more responsible and inclusive. Will legacy brands navigate the change and stay relevant? Can startup brands with big ideas break through? Which would you rather be?

We recruited two pros to ask each other the hard questions about this moment in fashion.

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This story first appeared in the March 2, 2020, issue of Brandweek magazine. Click here to subscribe.