ALCOHOL, RADIO SPORTS DON’T MIX






Campus life may include keg parties and fake I.D. cards, but students and others in Tar Heel country will no longer hear commercials for alcoholic drinks on the radio.





That’s because The Village Cos., the University of North Carolina’s media partner in football and men’s basketball radiocasts, is striking all ads for alcoholic beverages on its 65-station network.





The media company is responding to recommendations by a University of North Carolina substance-abuse task force that alcohol ads be removed from UNC broadcasts.





‘We want to show our support for the university’s efforts to curb underage drinking and promote responsible alcohol use,’ said Jim Heavner, president of The Village Cos. in Chapel Hill, N.C.





The firm’s decision to voluntarily remove ads for alcohol from its radio network comes one year before UNC contractually requires its rights holder to do so in the 1998-99 sports season.





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